Customer Stories
How Dialpad makes it easy for Parkway Solutions to “bring their A-game” to every call
Parkway Solutions is an accounting firm that helps small and mid-sized businesses with all their accounting and payroll needs. They have only a small team of three, but each month they assist over 30 clients all around the US, which requires communication over the phone, text, and email.
How do they do it?
For a while, Parkway Solutions was facing a communications problem. Matthew Fulton, CTO of Parkway Solutions, was tired of the poor audio quality and difficult setup their existing platform provided. He was also not happy about having to give out his personal cell phone number to clients.
So he began looking at different solutions, but either they lacked some important features he was looking for, or they were frustratingly difficult to set up and scale.
“It took 20 minutes and we were good to go”
There were a few key factors that Matthew considered when looking at communications platforms. First was the call quality, because if the call doesn’t get through or the conversation is muffled, clients won’t be happy and you’re going to lose business. So Dialpad’s immediate rollover numbers and high uptime made it an appealing option.
Another key factor was ease of use. With Dialpad, Matthew can pick up his desk phone, cell phone, or computer and make calls through the app. He can even take business calls on his personal cell phone through a business number, so he never has to give out his personal cell number again.
Once Matthew chose Dialpad, it took very little time for Parkway Solutions to get set up.
Another important factor was the ability to scale. Parkway’s team can easily make adjustments to their workflow as well as add new seats and phone numbers in Dialpad:

This has helped keep Parkway’s employees and departments connected as they grow without missing a beat, and they could quickly customize the call routing flows themselves.
A clever way to use SMS messaging
Fun fact: Parkway uses Dialpad for more than just voice calls—agents can get in touch with clients through video calls and SMS/MMS messaging too.
They can send messages from their phone or computer—and it’s Matthew’s preferred way to communicate:

Plus, Parkway Solutions found a clever way to use Dialpad’s text messaging as part of their business processes. Whenever they need to use two-factor authentication for business accounts, they can use a Dialpad number that’s created specifically for receiving authentication messages. That way, it’s available to whoever needs it.
Now, whenever Parkside needs to access an account with multi-factor authentication, the code is sent to the shared authentication number. It’s made their workflow so much easier.
As for video meetings, not only do they provide crystal clear video and chats at a moment’s notice, they come with plenty of helpful features (and some fun ones, too). For instance, their team can set up their own waiting room music to play before calls start. Matthew decided to go with Rick Astley’s “Never Gonna Give You Up,” because he gets a laugh out of the idea of getting “RickRoll’d” while waiting for a call. (And who can blame him? This writer does the same thing.)

Whenever a call comes in, they can also quickly see contextual information about the caller. What emails did they send? What files are attached to them? It’s all available for the agent. And they can quickly search call transcripts, text messages, and email conversations to find important information whenever it’s needed.
Transcripts, analytics, and sentiments, all just a tap away
Dialpad makes life easier for Parkway’s team not only during the call, but after as well. During each call, Dialpad’s AI-powered Voice Intelligence (Vi) automatically transcribes the conversation, including highlighting questions, action items, and other key details. So when the call is done, they can easily go back and pull anything they need from it.
The Vi transcripts have also been great for identifying caller sentiment. After the call, they can use those cues and other information to help with training, so agents are better equipped to land their deals.

Each call provides valuable insights, and Matthew and the rest of the team at Parkway can access analytics for their calls any time.
All this information and more is readily available from a user friendly dashboard..
When it’s all said and done, Matthew has simple advice for anyone considering a hosted communications platform: “You absolutely need to check out Dialpad. I love the fact that I can pick up my phone, my computer, or my cell phone, and I’m still reachable anywhere, even while keeping my personal number off my business card.”
Are you ready to bring your A-game to every call? Try Dialpad’s 14-day free trial and see how easy it can be.