Computer monitor showing Dialpad's power dialer user interface

Power dialer

If your outbound contact center or call center team has to dial hundreds of phone numbers every day, then Dialpad's power dialer feature, inside Salesforce, is one of the most powerful cold calling automation tools you can have. Book a product tour to see how it works!


What is a power dialer?

A power dialer is a piece of technology (it sometimes comes with your VoIP or business phone system) that automates the process of making phone calls. It’s an essential tool for many contact centers that frequently make a high volume of sales calls.

The power dialer automatically dials the next phone number on your outreach list right as you hang up the previous call. Basically, it saves your agents from having to click or select the next number to call. No more manual dialing.

(Power dialers can be programmed to automatically call the next number when the agent or customer terminates the current call, and also to move onto the next call on its list if there’s no pickup or if there’s no live connection because the number is busy.)

👉 Dialpad tip:

Look for contact center software that comes with a power dialer. This is generally better than having a separate power dialing system because this lets agents do everything from making calls to logging call results, and more—all in one place.

With Dialpad, you get more than a power dialer

Not only do you get a robust power dialer with Dialpad's Salesforce integration, there's also a range of other AI-powered collaboration and sales engagement functionality:

Screenshot of Dialpad Ai suggesting BANT sales playbook tasks for a rep in real time

Live guidance for sales reps on calls

With Dialpad's Ai Playbooks, coaches and supervisors can track rep adherence to sales methodologies like BANT, SPICED, and SPIN more easily. Dialpad Ai can automatically suggest questions and phrases that they need to say during a call (for example, asking about budget or purchase timelines), understand whether the behavior was met, and check the task off the list (or notify managers if this isn't being done).

Dialpad's Salesforce integration automatically populating a call's details.

Integrations with CRM and other tools

Your power dialing system isn’t the only tool your team is using, and your power dialer should integrate with these tools. Dialpad integrates with popular apps like Salesforce CRM, giving you a power dialer right inside your CRM dashboard. Streamline your call center workflows, and empower your team to make more calls—in less time.

A list of recorded calls in Dialpad's app

Call recording

An essential supporting feature for contact center management is the ability to monitor and record calls. In Dialpad, you can record calls and also make a “playlist” of calls to highlights where improvements can be made for your team.

Dialpad's voicemail drop feature, which lets sales reps drop in a pre-recorded message when they hit prospects' voicemails.

Voicemail drop

With so many prospects to call, sales reps can waste a lot of time leaving personalized voicemails. To save time—and increase the chances of having an actual conversation with a prospect—Dialpad's voicemail drop feature allows reps to "drop" pre-recorded messages into a call as soon as a prospect’s answering machine starts. This way, reps don't have to spend time reciting a message every time.

Screenshot of Dialpad Ai analyzing the sentiment of multiple calls in real time

Real-time call monitoring

Dialpad's unique built-in artificial intelligence technology transcribes live calls and provides sentiment analysis—in real-time. For supervisors who oversee large teams of outbound agents, real-time call monitoring is a powerful way to oversee multiple active calls more effectively.

Making an international call from Dialpad's desktop app.

Multi-country call campaigns

Because Dialpad has a global voice network built right in, agents can do international calling using power dialers—right from the same platform.

Need a power dialer?

Book a demo to see how easy Dialpad's is to use, or take a self-guided interactive tour of the app on your own!

Dialpad’s Ai Sales Center pricing

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Find the right plan for you




$70 USD if billed monthly

  • Recording
  • Monitor, whisper, barge
  • Call transcription
  • Advanced



    $110 USD if billed monthly

    All the value of the Essentials plan, plus:

  • Local Dial
  • SFDC Power Dialer
  • Real-time Assistance
  • Custom moments
  • Premium



    $170 USD if billed monthly

    All the value of the Advanced plan, plus:

  • Ai Scorecards
  • Ai CSAT
  • How to set up Dialpad’s power dialer in Salesforce

    Once you’re on the Dialpad Ai Sales Center plan, you can easily set up Dialpad’s power dialer for Salesforce.

    First, you or an admin who has (SFDC) admin access will need to set up the initial integration. Then, make sure your agents have the Dialpad Everywhere widget in Salesforce Lightning. Here’s how to do that in a few simple steps:

    1. In your Dialpad account, go to Admin Settings > Company Settings > Integrations.

    2. Then, go to Salesforce Options and choose Configure > Powerdialer > Enable Salesforce Powerdialer

    3. That will allow you to link your Salesforce account with Dialpad, and then to sync your reps and contact centers.

    4. Once this is enabled, go to Settings and set any other required factors like call wrap-up times.

    We got the power dialer, and all of a sudden, we were able to start calling 80% of our leads within five minutes.

    Tania Cardenas
    Senior Sales and Operations Manager, Camino Financial

    Make more outbound calls in less time with a power dialer

    Cold calling and automating follow-ups can be a good way of sourcing new customers—but this strategy is notorious for low success rates, which means it’s basically a volume game.

    An auto dialer can help streamline your cold calling efforts and empower your agents to connect with more people, more quickly.

    With Dialpad, you get not only a power dialer but also features like voicemail drop, SMS and MMS, custom caller IDs, call recordings, CRM integrations, and more.

    Power dialer FAQs

    What’s the difference between power dialer and predictive dialer?

    Both types of dialers can automate the process of making calls and help improve efficiency, but there are some key differences between the two.

    Predictive dialers use algorithms to predict when an agent will be available to speak with a customer, among other factors, and will then place the call accordingly. This means that agents spend less time waiting for calls to come in, and more time speaking with customers. However, it also means that there is a higher chance of customers being placed on hold or getting voicemails, as most systems are not yet perfect.

    Power dialers don't use algorithms to predict when an agent will be available. Instead, they simply place calls as soon as they are made. This means that agents may have to wait for a few seconds between calls, but it also means that there is a lower chance of customers being placed on hold or getting voicemails.

    Are power dialers legal?

    Do all Dialpad plans have a free power dialer?

    Do I need both a power dialer and a CRM?