Computer monitor showing Dialpad's live sentiment analysis interface

Contact center sentiment analysis

Whether your team is in sales or support, having a contact center sentiment analysis feature in your platform is essential for helping managers and supervisors monitor active calls more easily (and jump in when needed). See how it works in Dialpad's AI-powered customer engagement platform by booking a product tour!


What is contact center or call center sentiment analysis?

Contact center sentiment analysis is essentially a feature that has AI to analyze phone calls and customer conversations for words that suggest positive or negative sentiment in order to give supervisors a snapshot of how calls with customers or prospects are going—in real-time.

Often, this feature is powered by AI (as is the case with Dialpad, which has built its own proprietary artificial intelligence called Dialpad Ai) and you should be able to see it on a dashboard that displays sentiment across all live calls.

What are the benefits?

Live sentiment analysis is useful because it allows sales and support team managers to know exactly where their attention is needed in just a few seconds:

Screenshot of Dialpad Ai analyzing the sentiment of multiple calls in real time

Often, supervisors oversee teams of tens or even hundreds of agents. With so many conversations happening simultaneously, how can they proactively know where their attention is needed or if an agent needs help?

Being able to view all the live calls, with an indicator of sentiment, lets them do exactly that. On the flip side, this also makes things a little easier for agents, who don't have to worry about manually messaging their supervisor for help because they know that the call sentiment will be visible already.

Features designed to make supervisors' and agents' lives easier

Manual call monitoring and running through QA checklists can be time-consuming and tedious, so how can supervisors and managers support agents more effectively? Dialpad's contact center product comes with other features to help you do exactly that.

Dialpad's real time assist card feature popping up helpful notes for an agent or rep when a tricky question comes up on a call.

Real-time Assists

Dialpad Ai is the backbone of another useful feature that helps supervisors train and coach agents—at scale. Getting tricky questions from customers? Create Real-time Assist (RTA) cards with notes about those topics, and set them to trigger automatically when those keywords or phrases are spoken.

Dialpad Ai transcribing a phone call in real time.

Live transcripts

Did you know that Dialpad Ai can transcribe calls in real time too? This way, if a supervisor sees a call with negative sentiment, they can open up the transcript (which gets updated live as the conversation is happening) to get more context before deciding whether or not they need to jump in.

Dialpad's voicemail drop feature, which lets sales reps drop in a pre-recorded message when they hit prospects' voicemails.

Voicemail drop

Calling all high-volume outreach sales teams: Dialpad's voicemail drop feature lets you drop a pre-recorded message into a call when you hit a prospect's inbox to help you save a ton of time—especially if you're making hundreds of calls a day.

Dialpad's Playvox WFM integration interface

Advanced WFM capabilities

Need more robust workforce management features like forecasting and scheduling? Dialpad's Playvox integration gives you that, pulling in data automatically to help you run your contact center at maximum efficiency, always.

See sentiment analysis in action

Want to see how it works? Book a demo to see how Dialpad's contact center sentiment analysis feature can help make your supervisors' lives easier. Or, take a self-guided interactive tour of the app on your own!

👉 Fun fact:

Dialpad Ai can transcribe calls in real time, even more accurately than almost all leading competitors.

More on Dialpad Ai Contact Center's plans

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Find the right plan for you




$95 USD if billed monthly

  • Inbound voice
  • IVR
  • ACD
  • Recording
  • Monitor, whisper, barge
  • Basic Ai
  • Advanced



    $135 USD if billed monthly

    All the value of the Essentials plan, plus:

  • Digital support
  • Live Assist
  • Digital Virtual Assistant
  • Premium



    $170 USD if billed monthly

    All the value of the Advanced plan, plus:

  • Omni-channel support
  • Ai Scorecards
  • Ai CSAT
  • Frequently asked questions about contact or call center sentiment analysis

    Who can access contact center sentiment analysis?

    How is the sentiment of a call determined?

    Where can a supervisor see active calls that might need assistance?

    Can I turn off sentiment analysis?