Customer Stories

How Tecovas took the frustration out of calling support

Tecovas is a direct-to-consumer western boots and accessories brand built on handmade quality products and incredible service — which means they want to make sure their customer support team is the best it can be. Since the company first launched in 2015, Tecovas heavily invested in customer experience to deliver fast, efficient, and hyper-personalized support at scale.

But as demand grew, their existing support solutions couldn’t keep up. This frustrated both customers and agents, which anyone will tell you is no good for business. Their help desk solution didn’t offer a unified view of all customer interactions—this led to siloed conversations, which meant if a customer sent multiple inquiries, they might have different agents responding to them.

(If you’ve ever had to provide the same information over and over just to speak with someone on the phone, you know exactly how frustrating that can be.) 


The Struggle: High Support Costs and Inconsistent Service

Given how Tecovas’ clients prefer to speak with a live agent, phone calls made up half of the support volume. But the existing contact center solution’s poor call quality and frequent outages were taking a toll on customer and agent satisfaction.

This motivated the team at Tecovas to look for new solutions that would allow them to better organize customer data, reduce agent collision, and provide seamless voice support.

They found not one, but two solutions, perfectly integrated to help solve their problems.

Customer Data + Voice + a Great Integration = Happy Customers

Switching to Kustomer, a customer service-focused CRM platform that provides a unified customer view, and Dialpad’s Kustomer integration transformed Tecovas’ customer and agent experience from day one.

How did that work? Well, by merging together customer contact information, Shopify orders, exchanges, and cross-channel conversations, Kustomer gave agents the full customer context they need to deliver efficient, personalized support.

And since voice is the top channel of choice for Tecovas’ customers, Dialpad’s high-quality and reliable contact center solution was a necessity.


Voice is, after all, still an important way to build rapport between agents and customers. When a customer needs styling and sizing recommendations alongside their day-to-day transactional support, voice is the way to go (even if it means having to fake laughing at the same jokes the agent has heard time and time again).

“With our previous contact center solution, you could only hear every other word that a customer was saying,” said Carli, Head of Customer Success at Tecovas. “The customer would have to call back, and the agent would be unable to offer assistance despite being there to help”.

“Dialpad, on the other hand, is reliable and customizable. Agents can focus on delivering great service without distractions. For brands like ours that value quality voice support, Dialpad is an obvious choice.”
Carli Hooten 1
Carli Hooten
Customer Experience Manager

Tecovas stores key contacts in Dialpad, such as their FedEx partner and retail stores, so agents no longer have to manually search phone numbers on Google. In fact, Tecovas used Dialpad to support all of their store openings, and agents can easily transfer calls and contact store managers. 

“With Kustomer and Dialpad, you’re always on the same page as your customers—as well as your agents.”
Carli Hooten 1
Carli Hooten
Customer Experience Manager
Tecovas 1

Making It Easier for Agents to Upsell

Thanks to Kustomer and Dialpad, Tecovas was able to make sure customer data was always organized and up-to-date. This created room for new upsell opportunities and ways to reward long-time brand advocates—not to mention saving the agents the headache of sorting through disorganized data.

For instance, when speaking with a customer via Dialpad, an agent can see the customer’s past Shopify orders in Kustomer. The agent can then recommend similar products and accessories and inform the customer about new releases they may be interested in (think of it like personalized recommendations that don’t require snooping on anyone’s web search history).

Agents can also identify VIPs based on the customer’s average order size and lifetime value to really personalize support—because there’s nothing that ensures top service quite like spending a lot of money. 

“I can ensure that each agent feels confident and able to excel.”
Carli Hooten 1
Carli Hooten
Customer Experience Manager

In addition to improving the customer experience, the Kustomer + Dialpad integration allowed Tecovas to reimagine agent onboarding and training. Immediately upon switching, Carli got positive feedback from the team on how intuitive and easy to use both platforms are.

Now, training on Kustomer and Dialpad takes less than a day, freeing up agents’ time to focus on learning the team’s workflows.

Every Dialpad call is recorded and added to the customer’s profile within Kustomer, which makes communication a lot easier. If an agent is new to taking calls, their team lead can listen in on live calls to share real-time answers via Slack if needed. Feedback flows naturally, without the need to set up a formal one-on-one meeting. 

“The number one thing that's most important to me is that people have an amazing experience when they work with us,” said Carli. “I try to be a human before I am a manager, and set each agent up for success by providing the right tools and learning opportunities. With Kustomer and Dialpad, I can ensure that each agent feels confident and able to excel.”
Carli Hooten 1
Carli Hooten
Customer Experience Manager

What’s Next

Within the next six months, Tecovas will double their support staff and grow to 70 agents. One of Tecovas’ plans is to leverage Kustomer’s intelligent routing to automatically route email conversations by topic and level of difficulty.

Going beyond round-robin assignment will make sure that each agent has a steady flow of work based on their level and area of expertise.

Carli is excited to use Dialpad’s Real-Time Assist, which displays pop-up suggestions to agents during calls based on trigger keywords and phrases, which will help agents relay accurate information consistently: 


She’s also looking to set up CSAT surveys at the end of calls to automate feedback collection and optimize support.

Finally, to continue building a support organization agents are happy to be a part of, Carli will reinforce the existing compensation structure and create a career path for agents within the organization.

“We want to recognize people’s strengths and reward them for putting in the time and effort to continue learning,” Carli said. “Kustomer and Dialpad make that easier, and I look forward to continuing our partnership as we grow.”