Logistics driver

Logistics and customer service: A guide

See how transportation & logistics companies are using Dialpad Ai to optimize their customer service—while reducing inventory costs and ensuring timely delivery of goods. Book a chat with our team to see how it works!


In the ever-evolving world of logistics, customer service plays a pivotal role in driving success and growth for companies in the industry. In this guide, we explore the importance of customer service in logistics management, examine the key characteristics of great customer service, and discuss strategies to improve customer service in logistics.

What does customer service mean in the logistics industry?

From order placement to delivery and beyond, customer service in the logistics industry is all about providing top-notch assistance, support, and satisfaction throughout the entire supply chain customer service experience. It involves meeting and exceeding customer expectations, addressing their concerns quickly, and consistently delivering quality service.

How is customer service related to logistics management?

Logistics management and customer service are intrinsically linked, as smooth operations in logistics rely on maintaining exceptional service standards. Effective logistics management ensures that orders are processed efficiently, inventories are managed optimally, and deliveries are executed with precision.

On the other hand, customer service teams play a crucial role in providing real-time updates, addressing inquiries, and resolving issues that may arise during the transportation and delivery process. Luckily, there are tools out there to help streamline these processes.

For example, AI-powered chatbots and virtual assistants can help enable 24/7 customer support on your website and digital channels by handling customer inquiries, providing instant support, and offering personalized recommendations.

By using natural language processing and machine learning, these AI systems can understand and respond to customer queries in real-time, providing a seamless and efficient communication channel. This helps reduce response times, improve customer service, and ultimately increase customer satisfaction. (Not to mention the cost-savings from a staffing perspective.)

It’s not that hard to set up these flows either—you don’t need to know how to code, and it could just take a few minutes. In fact, here’s how conversational AI looks in Dialpad's AI-powered customer engagement platform. It’s just a drag-and-drop builder, and anyone could do it:

Conversational AI UI

AI can also help you understand how customers or fleet teams are feeling and provide personalized recommendations. It does this through live sentiment analysis, which means it can instantly flag calls with negative sentiment to the supervisor, giving you a chance to listen in or barge the call to help turn the experience around.

Here’s what that looks like with Dialpad Ai:

Screenshot of Dialpad Ai analyzing the sentiment of multiple calls in real time

Key characteristics of great customer service in logistics

Timeliness and reliability of deliveries

Delivering goods on time—and consistently—is a fundamental aspect of exceptional customer service in logistics. Meeting delivery deadlines not only enhances customer satisfaction but also strengthens the credibility of logistics companies.

Effective communication and transparency

Transparent communication throughout the supply chain builds trust and confidence in customers. Providing real-time updates on shipment status and being proactive about potential delays keeps customers informed and minimizes uncertainties.

Flexibility and responsiveness to customer needs

In the dynamic world of logistics, unforeseen circumstances can arise. Great customer service involves being flexible and responsive to changing customer requirements and being quick to adapt to new challenges.

Problem-solving and issue resolution

Addressing customer concerns quickly and effectively is vital. Logistics companies that can resolve issues in a professional and timely manner show their commitment to customer satisfaction and long-term relationships.

Characteristics of great driver service in logistics

Recognizing the critical role of fleet teams in the logistics ecosystem, it’s important to prioritize driver service as a key element of customer satisfaction. Happy and motivated drivers are more likely to provide exceptional customer service, as they’re the direct link between the company and its clients. Ensuring driver well-being, fair compensation, and recognition for their efforts contribute to fostering a customer-centric culture within the company.

Going above and beyond: Adding value to the customer experience

Apart from meeting basic expectations, going the extra mile to add value to the customer experience can set logistics companies apart from their competitors. This could involve providing personalized services, offering additional insights to optimize supply chain efficiency, or suggesting cost-saving measures for customers.

How to improve customer service in logistics: 6 strategies

1. Investing in technology and automation for improved customer service

Automation streamlines processes, reduces human errors, and enables customer service representatives to focus on more complex and value-added tasks.

For example, AI can improve overall productivity at your organization by taking care of note-taking during customer calls. Real-time transcription eliminates the need for agents to take notes during calls, so they can focus on the call itself. It also provides a written record of the conversation that they can refer back to for more contextualized follow-up interactions.

Here’s what that looks like in Dialpad:

Note taking and call summaries UI

After the call, Dialpad Ai will send the call summary with a searchable AI-generated transcript, the recording, and key highlights to attendees, which again automates some of the administrative follow-up work that would normally be required:

logistics post call summary searchable transcript

Oh—and an AI-generated recap of the whole conversation, automatically summarized into a few succinct sentences:

Dialpad Ai Recap In blog image
Case study:

TRAFFIX said Dialpad “was the most advanced phone system out of all the competitors.” Thanks to Ai-powered transcription, analytics, real-time agent assistance, and more.

2. Training and empowering customer service representatives

Equipping customer service representatives with comprehensive training, product knowledge, and problem-solving skills empowers them to provide exceptional service.

Dialpad’s Ai Agent Assist, for example, automatically searches all your connected knowledge sources (even unstructured ones like PDFs and past customer conversations) to find the information an agent needs, and pull it right onto the agent’s screen as they’re talking to the customer:

logistics ai agent assist
Case study:

Dialpad Ai gives ShipEx, a Truckload fleet, a competitive advantage (a few, actually) by enabling real-time transcription, sentiment analysis, feedback and coaching, risk management, and more.

3. Gathering customer feedback and using it to drive improvements

Actively seeking customer feedback provides valuable insights into areas for improvement. Using feedback to make data-driven decisions can lead to enhanced customer service and satisfaction.

Dialpad’s Ai CSAT can help automate this by analyzing all your customer conversations in real-time to generate a predictive CSAT score—no surveys required:

Screenshot of Dialpad Ai inferring CSAT scores automatically from customer conversations
Case study:

Diapad keeps C.R. England's 120 fleets of drivers connected: “It’s been a mover for our company. The goals we’re setting and achieving as a company couldn’t have been done without our driers participating on Dialpad. So it’s been a strong initiative and has been very successful.”

4. Prioritizing a customer-centric culture

Cultivating a customer-focused mindset within the organization ensures that everyone, from top management to frontline staff, understands the importance of excellent customer service.

5. Implementing efficient order and delivery tracking systems

Investing in advanced tracking technology allows customers to monitor their shipments in real-time, improving transparency and reducing the number of customer inquiries.

6. Collaboration and alignment with other departments or partners

Effective coordination between departments and external partners ensures smooth operations and a cohesive customer experience throughout the supply chain.

How to overcome the most common customer service challenges for logistics companies

Addressing delays and disruptions proactively

Be proactive in communicating potential delays and finding alternative solutions to minimize customer dissatisfaction. Regularly monitoring shipments and leveraging data analytics can help identify potential issues before they occur.

Dealing with difficult customers and managing expectations

Customer service representatives should be equipped with strong communication and conflict resolution skills to handle difficult situations. Managing expectations by setting realistic delivery timelines and providing accurate information is key.

Handling returns and reverse logistics effectively

Establishing a streamlined and efficient process for returns and reverse logistics ensures that customers receive prompt assistance and resolutions, enhancing their overall experience.

Managing international logistics and cross-border customer service

Understanding the intricacies of international logistics and customs regulations is crucial for providing seamless customer service across borders. Partnering with experienced international logistics providers can help navigate these complexities.

Logistics and customer service: Deliver in more ways than one

By combining exceptional logistical capabilities with a customer-centric approach, logistics companies have the opportunity to differentiate themselves in a crowded market. Embracing technology, nurturing a customer-centric culture, and investing in employee well-being are all essential components of providing a comprehensive customer service experience.

Transportation & logistics companies love Dialpad Ai

See how transportation & logistics companies are using Dialpad Ai to optimize their operations, reduce inventory costs, and ensure timely delivery of goods. Book a chat with our team, or take a self-guided interactive tour!