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ChatGPT for business: Use cases, benefits, and how to get even more from generative AI

Shabnam Kakar

Senior Content Marketing Manager

Chat GPT impact contact center header
Table of contents

ChatGPT for business use has become a hot topic in both the tech and non-tech world in recent years. Most people know that they can use ChatGPT to proofread, answer questions, and write beat poetry.

However, in August 2023, ChatGPT announced that it was entering into the business world with ChatGPT Enterprise.

Now the question is: what can ChatGPT for businesses do for you?

What is ChatGPT?

ChatGPT is a generative AI chatbot that uses machine learning, Natural Language Processing, and Large Language Models to answer questions based on large amounts of data from the internet.

(If you’re interested in learning some fun facts about ChatGPT, check out these interesting ChatGPT stats.)

Generative AI: The technology behind ChatGPT

What is generative AI? If you ask ChatGPT, generative AI is a class of artificial intelligence techniques that are used to generate new data, often images, text, audio, or other forms of media.

Generative AI models are trained on large datasets and learn the underlying patterns and structures within that data in order to generate new examples that are similar to the training data.

ChatGPT use cases for businesses

How to use ChatGPT for business? Let's go through the best business use cases for ChatGPT: you can easily use ChatGPT to produce summaries, brainstorm and generate ideas, create outlines for new content or refresh existing material, generate and improve marketing materials, and aid in SEO efforts.

Even if you’re not a marketer or writer, ChatGPT for small business makes sense because you can use ChatGPT to perform data analysis to make smart business decisions and devise interview questions.

If you’re not sure how to use ChatGPT for business development no matter the size of your enterprise, one sure bet is to use ChatGPT for business operations like coding for web development and other non-textual tasks.

These are just a few examples of how to use ChatGPT for business.

Producing summaries

ChatGPT for business is great for producing summaries of articles, reports, meeting notes, etc. Instead of assigning an intern or a junior level employee to write these summaries, generate reports, or take meeting notes, you can have ChatGPT write these and have your employees work on bigger projects.

Or—if you’re a Dialpad user—you can let our proprietary business LLM, DialpadGPT, generate these summaries for you automatically at the end of every call:

Screenshot of Ai Recaps in Dialpad

Of course that’s on top of the live transcription that happens during the call:

Screenshot of Dialpad's real-time transcription running during a live call

And the searchable call summary made available to you afterwards:

Screenshot of Dialpad's searchable call transcript

Brainstorming and generating ideas

If you’re experiencing writer’s block or hitting a wall in terms of brainstorming and generating ideas, ChatGPT for businesses is here to help. You can ask ChatGPT to help you brainstorm and generate ideas for articles, videos, or other creative endeavors with a simple question and leave with something to write about after a few minutes:

A screenshot of ChatGPT's user interface

Creating outlines for new content or refreshing existing material

Once you’ve brainstormed some ideas, you need someone to execute them. ChatGPT can not only help you come up with ideas, it can help you create outlines for new content or refresh existing material, like blog posts, articles, or social media content.

Generating and improving marketing materials

ChatGPT for business can generate and improve marketing materials. For example, if you have an existing mass marketing email campaign that needs work, ChatGPT can help you improve the email. If you need to come up with emails for mass campaigns, ChatGPT can write one for you too.

Aiding SEO efforts

In addition to brainstorming ideas, creating outlines, and improving on marketing materials, ChatGPT can also aid in your SEO efforts. Remember, ChatGPT has been trained on large amounts of training data. Therefore, it has an idea of what words can rank for a variety of subjects, so it can also help you identify which words you should target.

Performing data analysis to make smart business decisions

One of the best business use cases for ChatGPT is data analysis. Because ChatGPT has been trained extensively in understanding human language, it can generate sophisticated responses to your inquiries, which means that if you ask it data related questions, it can help you analyze your charts, graphs, and datasets and help you create summary statistics based on your datasets.

Devising interview questions

If you’re looking to hire, ChatGPT can help you devise interview questions for prospective new employees. Unlike a human resources employee that works for a certain number of hours per day, ChatGPT has unlimited time to scour the Internet for what to ask candidates. With ChatGPT, you have access to an entire Internet worth of interview questions at your disposal.

Coding for web development and other non-textual tasks

Not only can ChatGPT help you out with creative tasks, it also performs well in terms of web development and other non-textual tasks. ChatGPT is capable of writing code and answering coding questions if your web developers are stuck on a problem or a bug. In terms of ChatGPT for business operations, it’s a jack-of-all-trades that can help you in so many ways.

Why choose generative AI? ChatGPT benefits for business

There are many benefits of ChatGPT for business, including the ability to automate tasks to save your teams’ time and scale some processes in a more cost efficient way. On top of that, ChatGPT and generative AI for business is easy to understand and use, so there’s definitely reason to learn how generative AI can transform business.

Automate tasks to save your teams’ time

Because generative AI has been trained to understand language, you can train the AI on your company processes and it can learn how to automate tasks. You can then use generative AI to automate tasks to save your teams’ time and put it to use in other ways. You can also train generative AI to do routine tasks like inventory management, meeting minutes transcription, and even account details updates.

At Dialpad, automating tasks and streamlining workflows is a big part of what our generative AI can do. For contact center teams, for example, Dialpad can automate coaching with features like real-time agent assistance and AI-powered sales playbooks:

Screenshot of Dialpad's real time assist card feature popping up helpful notes for an agent or rep when a tricky question comes up on a call

Ai Agent Assist pulls relevant answers to tricky questions—so your agents are never caught off guard

Screenshot of Dialpad's Ai Playbooks feature

Ai Playbooks makes it easy for coaches and supervisors to track rep adherence to sales methodologies like BANT

Easy to understand and to use

Generative AI is easy to understand and to use, especially when your organization is on the smaller side, which makes ChatGPT for small business a good match. With ChatGPT and generative AI, you can complete some tasks without needing to have existing expertise within your organization. It can complement the skills you have and supplement the skills you don’t, which makes it great for small offices.

Cost-efficient way to scale some processes

If you’re looking for a cost-efficient way to scale processes for your business, generative AI can help. For example, if you need customer support personnel, you can train models like ChatGPT or Dialpad’s conversational Ai to answer customer questions 24/7. This can help you scale your customer support process without having to hire a second support shift.

A cellphone with a live chat screen open

ChatGPT’s limitations

While ChatGPT can do a lot for your organization, it does also come with limitations as well.

Although ChatGPT is trained on a large amount of data, sometimes the data it was trained on is not completely up-to-date. This means that some of the information it gives you might not be current either.

Also, while it’s tempting to believe everything ChatGPT tells you, sometimes the information it provides is not 100 percent accurate. ChatGPT will respond to your questions based on what it knows, which depends on the data set it was trained on.

However, the dataset ChatGPT was exposed to may be biased or fed inaccurate or incomplete information, which means you also may not be getting the most accurate answers from ChatGPT.

Finally, there are potential SEO implications of AI-generated content. While Google has said in November 2023 that it would not punish AI-generated content for now, creating duplicate or repetitive content based on AI-generated outlines could potentially hurt your SEO in the long run.

Even if Google doesn’t plan on punishing websites for AI-generated content, users are becoming increasingly aware of what AI-generated content looks like, which may make your brand seem less reliable for using or over-using AI.

DialpadGPT: Taking business generative AI one step further

Now that we know what generative AI can do for business in general, let’s talk about what business generative AI, specifically DialpadGPT, can do for your business. DialpadGPT takes business generative AI one step further.

Remember when we talked about process automation, scalability, and data analysis that generative AI can provide?

With DialpadGPT, you get instant call summaries and in-the-moment coaching for sellers and support agents right out of the box, chatting features that work for every role, industry, and segment, and AI trained on business conversations so it can accurately extract insights such as action items, call outcomes, and customer satisfaction scores—all in real time.

Screenshot of Dialpad's Ai CSAT dashboard

DialpadGPT is the first large language model designed for business communications. The model has been trained on billions of conversations and transcripts to provide unmatched precision in the context of business interactions.

It’s fully customizable to your specific industry and business needs. Unlike open-source models, DialpadGPT’s domain-specific training also minimizes inaccuracies and "hallucinations" across AI-generated outputs.

It’s time to level up your business by trying generative AI solutions, so start strong and check out what DialpadGPT can do for you.

See what DialpadGPT can do for your business

Learn more about DialpadGPT through the link below. Or, book a product walk-through with a member of our team!