Dialpad Honored For Best Branded Entertainment, Scripted Video In The 23rd Annual Webby Awards

SAN FRANCISCO, CA -- April 24, 2019 – Dialpad, the only AI-driven, cloud-native business communications platform, announced today that its Failed Voice Intelligence Auditions video has been honored for Best Branded Entertainment, Scripted Video in the 23rd Annual Webby Awards. The video was produced to market the company’s recently launched Voice Intelligence technology, an artificial intelligence and natural language processing feature that allows businesses to unlock conversational insights in real-time. Today the feature is available across all four Dialpad products and is the company’s primary competitive differentiator.

“Our biggest challenge in creating this video was connecting with our audience in a memorable way. AI is such an abstract concept; It either comes off too cold and unrelatable or way too aspirational and disconnected from the reality of what the technology can do to help people now,” said Chief Marketing Officer, Keith Messick. “We didn’t like the way other brands were approaching their AI marketing, so we went in the completely opposite direction with smoking robots, Roombas, and toasters instead. We are actively poking fun at the absurdity of the AI hype.”

Failed Voice Intelligence Auditions is Dialpad’s second submission to the Webby Awards. The piece depicts various and often absurd people, robots, and home electronics (including a Roomba) auditioning for the job of Dialpad’s voice assistant. Dialpad teamed up with YouTube comedians Chris & Jack, who play the casting agents, for the video. Dialpad’s first submission to the Webby Awards, an irreverent spin on the classic 404 page, won in 2015.

“Honorees like Dialpad are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet.IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Internet inventor Vint Cerf, Instagram’s Head of Fashion Partnerships Eva Chen, Director of Harvard’s Berkman Center for Internet & Society Susan P. Crawford, actor and activist Jesse Williams, GE CMO Linda Boff, Pod Save the People host and activist DeRay McKesson, Google’s Head of Conversation Design Cathy Pearl, Fortnite Designer Eric Williamson, HBO Digital Chief Diane Tryneski, Los Angeles Laker Isaiah Thomas, and DDB Worldwide CEO Wendy Clark.

About Dialpad
Dialpad’s mission is to make business communications great. Built on the Google Cloud Platform for unmatched security, reliability and scale, Dialpad’s product suite covers the full range of modern business communications needs with Talk, Meet, and Contact Center all powered by Voice Intelligence. Today more than 58,000 of the world’s most innovative businesses use Dialpad and its seamless integrations with Google G Suite and Microsoft Office 365 to be more productive. Customers include WeWork, Uber, Motorola Solutions, Domo and Xero. Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Ventures, Section 32, Softbank, and Work-Bench. Visit dialpad.com for more.

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: YouTube, WP Engine, EY, YouGov, Vitamin T, WNYC Studios, Fast Company, ESA, Product Hunt, and Social Media Week.


Shelby Valdez
[email protected]

Lauren Holzer
Bateman Group for Dialpad
[email protected]