The State of Voice in Sales

Findings from our latest collaborative report with Deloitte

Over the past decade, sales organizations relied heavily on email and social media to reach customers. But recent trends show a renewed focus on the telephone to provide a more personalized experience.

We partnered with Deloitte, surveying sales organizations to see how they viewed the phone in their organization. The report’s key findings include:

  • Phone interactions drive productivity, efficiency, and sales.
  • Sales leaders are seeking end-to-end sales engagement solutions.
  • Voice Intelligence is playing a growing role in capturing the value of conversation.


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Over the past decade, sales organizations relied heavily on email and social media to reach customers. But recent trends show a renewed focus on the telephone to provide a more personalized experience.

We partnered with Deloitte, surveying sales organizations to see how they viewed the phone in their organization. The report’s key findings include:

  • Phone interactions drive productivity, efficiency, and sales.
  • Sales leaders are seeking end-to-end sales engagement solutions.
  • Voice Intelligence is playing a growing role in capturing the value of conversation.