A computer screen showing a text messaging conversation happening in Dialpad's unified communications app

Business text messaging

Want to send instant messages, both internally to colleagues and externally to clients and partners? With Dialpad's AI-powered collaboration platform, you can SMS + MMS text messages and instant team messages—all from the same beautiful desktop or mobile app.

What is business text messaging (also known as business SMS)?

Business text messaging is essentially when you send a short message (or an SMS message) from your phone number to your contact's phone number. It's important to note that this is not the same as team or instant messaging, where you have messaging threads and team channels, since those don't require phone numbers to work.

Today, business text messaging is becoming more popular as clients and prospects are more comfortable with communicating via text with companies and services. For example, many consumers enjoy getting shipping notifications for things they bought via text messaging, and even dental offices are using SMS to remind patients about upcoming appointments.

Depending on the service you use, you can have text-only business text messaging (SMS), or messaging that includes image and video sharing too (MMS or multimedia text messaging). Dialpad, for example, comes with both SMS and MMS business text messaging in its unified communications platform.

Get all your business communications in one place with Dialpad

Whether you're a C-level executive building a vision for your organization or a customer support agent trying to resolve a technical issue, you need some form of real-time communication.

And with the business text messaging that's built into Dialpad's AI-powered collaboration platform, your team can communicate through not only SMS and MMS (multimedia image, sound, and video) text messaging, but also A2P messaging, phone calls, video meetings, and more.

Sending an SMS text message from Dialpad's desktop app.

Truly unified communications

Dialpad isn't just a phone system. It's a UCaaS (unified communications as a service) platform with a phone system and business text messaging software built in, which means you get SMS/MMS, instant messaging, video conferencing, and other advanced features—all in the same app.

Sending a screen share invite via SMS text message using Dialpad.

Device-agnostic meeting reminders

What if you want to send your client a link to your video meeting—but they're iffy about downloading the app? No problem. Dialpad lets you send them a text message with the meeting link so they can join from their web browser.

Adding and managing phone numbers from Dialpad's online dashboard.

Set up in minutes

Get set up in literally minutes. With Dialpad, you can add phone numbers, create ring groups, and set your business hours, right in your online account in real-time.

Screenshot of Dialpad Ai analyzing the sentiment of multiple calls in real time

Fully integrated UCaaS + CCaaS

If you have a customer support, sales, or other contact center team, you might need a cloud contact center platform that lets you handle those high volumes of calls. Dialpad's contact center product is fully integrated into its phone system. One login, one account, one user experience.

Choosing a caller ID to display when making a work call from one's personal cell phone using Dialpad's app.

Customize your caller ID

Make work calls from your personal cell phone—while shielding your personal phone number. When you send business SMS messages or make phone calls from the Dialpad app, you can choose which caller ID to display.

Dialpad's Salesforce integration automatically populating a call's details.

Integrations with tools you're already using

From Google Workspace to Microsoft 365, to Salesforce and Zendesk, Dialpad integrates with a wide range of business software. For example, the Salesforce integration automatically logs your phone calls and text messages.

Get more than just business text messaging with Dialpad

With plans starting at just $15 per user per month, even the least expensive plan gives you unlimited calling in your country, the US, and Canada. (Not to mention all the other advanced phone functionality.) Try it for free or, take a self-guided tour to play with Dialpad on your own first!

Is it acceptable to use text messaging for business?

You might think of texting as an informal means of communication, more suited to chatting with friends than to business. But that’s not the case anymore. SMS business text messaging is a thing now, and it has many applications for both internal and external communications with teammates and clients.

For one thing, it saves time. Need to ask a colleague a quick question? Don’t type a lengthy email—just send them a text. It’s also super-convenient for reaching customers or clients who prefer texting. Today, you've got lots of text messaging business opportunities, like using texting to respond quickly to simple questions, ask for feedback, and send delivery updates or appointment reminders.

And the best thing is, SMS text messaging for business can be done on your personal cell phone—while protecting your personal number if you're using an app like Dialpad's.

Using text messaging services for business: 3 case studies

1. Parkway Solutions

Parkway Solutions is an accounting firm that helps small and medium sized business with payroll, and to stay in touch with clients, they use a unified communications platform. Specifically, Dialpad, which gives them not only a VoIP phone system, but also video meetings and SMS/MMS text messaging—all from an app on their laptops or cell phones.

Instead of paying for a separate business text messaging service, they get all their communication channels in one convenient place (and in one convenient monthly invoice). And beyond just texting clients, they've found another clever way to use texting:

We’ve actually done something quite unique with Dialpad, and it has to do with multi-factor authentication. Dialpad was one of the only solutions that’s a VoIP system that also has text messaging. So we set up a special phone number in Dialpad (which cost basically nothing) that became our security line for multi-factor authentication.

Matthew Fulton
Chief Technology Officer, Parkway Solutions

2. Coye Law Firm

Coye Law Firm practices in multiple states and has employees working around the country. Their founder, Wade, also enjoys working from southern France for a good chunk of the year—which means a remote-friendly communications platform is a must. His clients often prefer texting over voice calls, and wouldn’t even think of using email­. Because of this, Wade knew that he needed a business text messaging platform built into whatever software he ended up choosing for the firm.

Dialpad’s texting feature is really good. And it’s important because I’ve got clients coming in who don’t even use email because it’s not relevant—but they text all the time. So texting is critical, along with voice, because that’s how people communicate.

Wade Coye
Owner and Attorney, Coye Law Firm

3. Riders Share

Riders Share is the "Airbnb of motorcycles," and with a small team, even their CEO, Guillermo, gets involved with customer support regularly.

Their customers do like texting—but why pay for a separate business text messaging app when you could get that feature right in your unified communications platform?

Customers are so impressed when we’re on a call and I message them the website link they need—usually before they’re even done asking the question! And if I have a missed phone call, I can text them right back.

Guillermo Cornejo
CEO, Riders Share

Looking for the best text messaging service for businesses?

Maybe you don’t actually need a “business text messaging app.” Maybe a unified communications platform might be more cost (and time)-effective!

Dialpad works across all your internet-connected devices, and you can receive messages on each of them. Not only that, you get unlimited calling in your country, the US, and Canada—on even the most basic plan. It’s also easy to search conversation history, archive or delete a conversation, copy and share messages.

Why pay a separate bill for a business text messaging provider and manage a separate tool? With unified communications, your business SMS functionality can sit alongside voice calls, video conferencing, and group messaging—in one intuitive interface.

Need to send texts and instant messages at work?

With Dialpad, you can send SMS + MMS messages and instant messages, all from the same app. Sign up for a 14-day free trial with your Google or Microsoft 365 account, and you'll be set up with a phone number in just a few minutes. Or, get a demo with our team first!

FAQs about business text messaging

Can you do business text messaging from a computer?

Yes, you can send texts from Dialpad’s desktop app. Sometimes it’s just more convenient to use a computer for texting, especially if you’re already at your desk during working hours. (If you’re sending a lot of texts to teammates or clients, it’s also faster to type them on an actual keyboard—it’s easier to see what you’re writing.)

How do I use bulk text messaging for business?

Which business messaging formats does Dialpad support?

Which of my devices will receive business text messages?

What’s the difference between SMS and MMS messaging?

Can I send business text messages to external non-Dialpad numbers or phone numbers outside of my organization?

Does Dialpad have group text messaging for businesses?

Can I send messages from my main company number or department number?