How to set up a virtual water cooler: A step-by-step guide

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This is a bit of a different use case, but you might want to create a virtual water cooler for your customers as well. Many businesses have created this on social media platforms like Facebook or LinkedIn—typically you’d create a closed group for your customers or users. Of course, these aren’t really for chatting about personal lives and hobbies. They’re meant for your customers to ask each other (or your team) questions and a way to build a community on social media.