Why we’re joining forces with Ada

Today, Dialpad and Ada are joining forces. Our ambition is simple: help you make every customer feel like your most important customer. Imagine what that would do for your business—and how hard it would be for a competitor to match.

You’ve seen this problem. Someone on your team wants to help a customer but needs another department’s approval. The customer gets transferred, repeats the story, and chases an answer. Everyone is doing their job. Yet somehow, getting the company to work together has become the customer’s job.

We can do better.

At Dialpad, we’ve spent years helping businesses connect with their customers and understand their conversations. Our global communications network carries those conversations, and our proprietary speech and language models help make sense of them. Ada has built AI agents that can take on complex customer service work and see it through.

Together, we’re building the operating system for customer work, so people and AI can work as one team around each customer.

I’ve known Mike Murchison for years and always was impressed by what he was building at Ada. A few months ago we got together and talked about what each of our companies were building. It became instantly obvious that if we combined forces we would have a uniquely powerful solution that would marry their great work on the most complex agentic solutions imaginable with Dialpad’s foundational AI combined with a deep integration into a complete communications platform. The answer was obvious.

Think about the experience you’ve always wanted to give your customers. If someone needs an exception approved, bring in the colleague who can make the decision, without asking the customer to start over. Let AI keep the other work moving. Follow through on what you promised, even after the call ends. And when that customer comes back, pick up where you left off.

That’s how you give customers a reason to choose you, stay with you, and trust you with more of their business.

What does this mean for our customers?

Our customers’ contracts, pricing, account team, support channels, and existing integrations remain unchanged. Ada-powered AI agents are available to you now. Contact your account team to explore deployment. We’ll share further integration details over the coming months.

How can we help?

For decades, we’ve started with “How can we help?” Now imagine what your business could do for a customer if the whole company worked together on their behalf—even taking care of things they hadn’t thought to ask.

That’s what Dialpad and Ada are coming together to build.

It’s time for businesses to be more ambitious.

Craig