Partner

Channel partner journey

From first contact to long-term growth.

Dialpad is the leading AI-powered business communications platform, unifying calls, messaging, video meetings, and customer intelligence in one seamless workspace. Designed for modern teams, Dialpad's platform is built on a foundation of real-time AI—delivering live transcription, sentiment analysis, coaching, and actionable insights to every customer conversation.

As a Dialpad Channel Partner, you will be joining a rapidly expanding global ecosystem that is redefining how businesses communicate. Our partner program is engineered around a simple premise: when our partners win, we all win.

Why partner with Dialpad?

Industry-leading AI communications platform trusted by over 70,000+ businesses worldwide.
110%+ year-over-year growth in enterprise annual contract value in 2025.
Award-winning partner program—recognized by CRN, Channel Futures, and 11 industry awards.

Unmatched earning potential: industry-leading margins, lifetime residuals, and high-value sales incentives.
Dedicated partner support through a white-glove Inside Channel Management (ICM) team.
1,000+ active partners registering deals in 2025, with 34% year-over-year partner growth.

This page outlines the channel partner journey—from the moment you first engage with Dialpad through to long-term, scaled revenue growth. Each phase is designed to be clear, structured, and rewarding.

Your journey begins here. We make it easy to join the Dialpad partner ecosystem.

Initial engagement

Onboarding

The partner journey begins with strategic alignment and a guided onboarding program built to create a strong foundation for long-term success.

Discovery call

Meet with our Inside Channel Management team to discuss your business goals, customer base, and how Dialpad fits into your portfolio.

Sales readiness

Custom, scalable action plan designed to accelerate onboarding, enable growth, and support long-term success.

With AI coaching

Access to the Dialpad Partner Portal with training materials, sales collateral, and technical documentation.
Dedicated Inside Channel Manager (ICM) assigned to support your success.
Partner tier assignment (Authorized, Silver, Gold, Platinum) based on commitment and capabilities.
NFR (Not for Resale) licenses for internal use and demo purposes.
Co-marketing opportunities and MDF (Market Development Funds) eligibility.
Deal registration access for pipeline protection and enhanced margins.

Timeline

From registration to active partner status: immediate.

Apply now

Comprehensive training and resources to make you a Dialpad expert.

Partner enablement

The recruitment phase is designed to quickly qualify, onboard, and activate new partners who are ready to bring Dialpad to their customers.

Sales accreditation

Master Dialpad's value proposition, competitive positioning, and sales methodology through interactive workshops.

●AI-powered UCaaS positioning
●Competitive battlecards
●Discovery & demo techniques
●Objection handling

Technical competency

Deep-dive into Dialpad's platform architecture, integrations, and implementation best practices.

●Platform architecture & security
●Integration ecosystem (Salesforce, Zendesk, etc.)
●Implementation & migration strategies
●Advanced feature configuration

Product certification

Earn official Dialpad certifications that demonstrate your expertise to prospects.

●Deployment
●Managed services
●Sales

Marketing resources

Co-branded materials and campaigns to accelerate your pipeline generation.

●Customizable email templates
●Landing page templates
●Case studies & ROI calculators
●Co-marketing campaign kits

Launch acceleration program

Fast-track your first deals with our individualized sales support, featuring weekly coaching sessions, joint sales calls, and dedicated deal desk support.

Access Partner Portal

Turn your expertise into revenue with industry-leading margins and deal support.

Active selling

With training complete, you're ready to build pipeline and close deals. Our sales support infrastructure ensures you have everything needed to win.

Access Partner Portal

Partner compensation model

Industry leading

SPIFFs & bonuses

Partner program overview

Driving performance through strategic collaboration.

Strategic Tier

Performance

Deal registration
Total annual recurring revenue
Closed/won business rates

Brand

EBC tour engagement
Joint planning & reviews
LinkedIn brand advocacy
Static add-on website

Education

Customer demos
Persona-based LMS tracks
Certification LinkedIn posts
Webinar & live trainings

Sales support & resources

Deal registration protection

Pipeline protection from other partners.
Enhanced margin tiers (up to +5%).
Priority access to Sales Engineers.
Deal desk fast-track processing.

Partner sales engineers

Expert technical support for your sales cycles:

Custom product demonstrations.
Technical discovery & scoping.
RFP/RFI response assistance.
Proof-of-concept support.

Deal lifecycle support

Register deal

Lock in protection & enhanced margins.

Partner SE support

Technical validation & demos.

Proposal & pricing

Custom quotes in 24 hours.

Close & deploy

Implementation & commission payout.

Ready to start selling?

Access deal registration, request SE support, and view your commission dashboard in the Partner Portal.

Scale your practice and unlock elite partner benefits as you expand.

Growth & optimization

As you close more deals and build momentum, you'll unlock additional benefits, higher margins, and strategic co-selling opportunities that accelerate your growth trajectory.