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The ultimate customer churn guide, from a Customer Support leader

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Austin Guanzon

Customer Support Manager - Tier 1

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Customer Support + Experience

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👉 What’s involuntary churn?

Involuntary churn is a type of customer churn that isn’t your business’ fault. It might be a customer churning because of a credit card payment failure (e.g. an expired card or insufficient funds).

Churn rate calculation
👉 Dialpad tip:

One related metric that’s quite popular is your NPS or Net Promoter Score, which measures how likely your customers will be promoters or detractors for your business.

Calculating seasonal churn rate formula
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