Brand Guidelines

Primary Logo

Logomark

Clear Space & Minimum Sizing

Primary Logo

Clear Space & Minimum Sizing

Logomark

Incorrect Usage

The success of the brand depends on the Dialpad logo maintaining a consistent appearance in all communications. In order to preserve the integrity of the logo, the following examples illustrate how it should not be used.

01. Do not substitute the letter forms for another
02. Do not colorize individual parts of the logo
03. Do not use logo in a container
04. Do not rotate randomly or change the angle of the logo other then 90 ̊ or 180 ̊
05. Do not add effects or treatments to the logo
06. Do not warp or stretch the logo

Product Logos

Color

Color Palette Overview

Brand Color Usage

Brand Color Usage
The Dialpad brand palette is made up of colors to appear in different use cases and across different media. Here is an approximate breakdown of the intended color usage, denoting the colors that feature most and least across the brand system.

Note: This visual representation is just a guide, and best judgment is favored above exact percentage breakdowns.

01 Used Most
Bright Blue
White

02 Used Often
Navy Royal
Blue

03 Used Least
Rose Slate
Black

Typography

Primary Typeface

The primary typeface is TT Norms

TT NORMS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
TT NORMS MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
TT NORMS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890